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Showing posts with label E-commerce. Show all posts
Showing posts with label E-commerce. Show all posts

Best Methods To a New E-commerce Website To Get Traffic


Best Methods To a New E-commerce Website To Get Traffic


Online marketing has come up as the best advertising medium by which you can promote your products & services. In recent years digital marketing has made advertising very much affordable. Now organizations from various domains have understood that promotion of their goods and services on the Internet is very essential for surviving in this competitive world. Having a website will not give you buyers or shoppers. You can get them by applying right SEO & SMO strategies, which would definitely turn your business into a money-making machine. 
New E-commerce Website To Get Traffic

    Content: If there is any room for education in your field you should use your knowledge in a way that will be helpful and practical to the users of your target audience. It is incredible how much success you can have if your content is unique and valuable. This is mainly a result of two things: better user engagements rates and virility of your content, both of which are factors of Google's search engine algorithm. Your long term goal for content should be becoming an influence.

    Relations: As stated above, valuable content can help you become an influence of your market in the long run. Until then you should start building relations with the community related to your product. Try to lay out a plan for having occasional contact with influences (bloggers, social media personas, journalists etc). This can become a lot easier if you succeed with content creation, since you'll increase your chances of been accepted for guest posting. Having worked at a digital marketing agency for some years in the past I've had the chance to eyewitness how much you can increase both traffic and sales by building relations or having affiliations with other players or influences in your niche.

    Reviews: As stated in an answer below review websites rank high and can provide you with some traffic. Not only that, but they can help you get established in terms of legitimacy. In many occasions people look up for reviews for a website that they don't know of and investigate whether they can trust it or not. Although this is not something that will not skyrocket your traffic, it is a supplementary action that will help you establish your brand.

    Social Media: You should definitely have business pages on as many popular social media as you can handle. Your audience probably hangs out there and this is a chance to get in contact with it in a very direct way.

    Do not neglect your website: It is very important to have a good, clean and user friendly website, so you should never neglect it and try to improve it in a frequent basis. It is the place that will eventually make a profit for you and it is where you land your potential customers, so you should take extra care of it. Take some time to learn the basics of on page SEO (there are many starter guides online, here is an example), so that you make use of good practices and obtain visibility on search engines.

    Optimize your product pages: After you get some traffic you need to lead it to your desired action, namely drive it to your product pages and encourage purchases. Traffic generation and onsite behavior are correlated, more traffic will get you more conversions and as you improve your conversion rate you will get further traffic increase. Try to have clean and well-written product descriptions and help your users understand the value and benefits of your products with visual content, such as images and product videos. These can dramatically increase online sales, since they tend to catch user attention, they are more easily digestible and more convincing than conventional text descriptions. In order to be successful you will need high quality visual content and use both user generated videos as well as branded ones. You can easily start investigating nice videos for your products and embed them on the respective pages, although depending on the amount of product pages it can get really time consuming. Since you have no budget you could give it a go manually for starters and check how they perform. If you see there is value there, then you can automate the process with some video creation platform available. Here is an example of such a platform. You can even signup for a free trial and test it.
Think about what your users could benefit from. What could you create to help them understand your business better?   What could you create that can help them understand their own needs better?  How could you build out your website to create a better user experience?
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